The KONY 2012 campaign started as an experiment. Could an online video make an obscure war criminal famous? And if he was famous, would the world work together to stop him? Or would it let him remain at large?
The experiment yielded the fastest growing viral video of all time. 3.7 million people pledged their support for efforts to arrest Joseph Kony.
Thousands rallied in Washington, DC and the KONY 2012 Global Summit on the Lord’s Resistance Army (LRA) brought together seven leaders from international institutions and the affected region to talk about what they are doing to stop Joseph Kony and his rebel army.
The KONY 2012 experiment sparked more international activity focused on stopping the LRA than ever before. But Kony is still out there.
Kony 2012 is the fastest growing viral video in history.